Privacy Policy & Rules

  1. What is the privacy policy?

The privacy policy is a set of rules aimed at informing our clients about all aspects of the process of obtaining, processing and securing their personal data. We also explain the principles and purposes of data collection. These processes are carried out on the basis of applicable law, in particular Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data and the repeal of the Directive 95/46 / EC and the Act of May 10, 2018 on the protection of personal data.

We hope that this Privacy Policy will help you understand what information we collect in connection with the activities of the Store and how we process it.

If we write about the User in the Privacy Policy, these provisions also apply to you.

  1. Definitions

Administrator – Baby’s Best Mariola Marszalek Based in Northampton, United Kingdom

Personal data – all information about a natural person identified or identifiable by one or more specific factors determining the physical, physiological, genetic, mental, economic, cultural or social identity, including device IP, location data, internet identifier and information collected using through cookies and other similar technology.

Policy – this Privacy Policy.

GDPR – Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46 / EC.

Act – the Act of May 10, 2018 on the protection of personal data.

Online Store – Baby’s best run by Administrator at www.babys-best.co.uk

User – any natural person visiting the Online Store and using one or more services or functionalities described in the Policy.

III . Personal data controller

The administrator of personal data is Baby’s Best LTD with Mariola Marszalek its registered office on www.gov.uk/companieshouse . Company number 13399191

  1. Purposes and grounds for processing personal data

In accordance with the scope of the conducted activity, the Administrator processes your personal data for various purposes, but it is always done in accordance with the law. Your data is processed in connection with the following categories of activities:

  1. Browsing the Online Store

The data of all entities using the Online Store (including IP address or other identifiers and information collected via cookies or other similar technologies) and not being registered Users (i.e. persons without a profile in the Online Store) are processed by the Administrator in one or more the following purposes:

– providing electronic services in the scope of providing Users with content posted in the Online Store, sharing offers of other entities as part of the Marketplace service, sharing contact forms – legal basis for processing – processing necessary to perform the contract (Article 6 (1) (b ) of the GDPR );

– handling purchases made without registration in the Online Store – legal basis for processing – processing is necessary to perform the contract (Article 6 (1) (b ) of the GDPR );

– handling complaints – legal basis for processing – processing is necessary to perform the contract (Article 6 (1) (b ) of the GDPR );

– analytical and statistical – legal basis for processing – legitimate interest of the Administrator (Article 6 (1 ) (f ) of the GDPR ), which consists in conducting analyzes of Users’ behavior and activity, as well as their preferences, aimed at improving the quality and adequacy of the functionalities and services provided;

– possible determination and pursuit of claims or defense against them – legal basis for processing – legitimate interest of the Administrator (Article 6 (1 ) (f ) of the GDPR ), which consists in the protection of his rights;

– marketing of the Administrator and other entities, in particular related to the presentation of behavioral advertising – legal basis for processing – legitimate interest of the Administrator (Article 6 (1) (f) of the GDPR), which consists in adjusting the displayed advertising content – the rules for the processing of personal data for marketing purposes are described in the “MARKETING” section.

The User’s activity in the Online Store, including his personal data, is recorded in system logs (a dedicated computer system created to store a chronological record containing information about events and activities related to the IT system used to provide services by the Administrator). The information collected in the logs is processed in connection with the provision of services by the Administrator. The administrator also processes them for technical purposes, which in particular means that these data may be temporarily stored and processed to ensure the security and proper functioning of IT systems, e.g. in connection with the production of backups, tests of changes in IT systems, detection of irregularities or protection. against abuse and attacks.

  1. Registration in the Online Store

Users registering in the Online Store by creating a Customer Account are asked to provide the data necessary to create and operate the account. To facilitate placing an order, the User may provide additional data and consent to their processing. Additional data can be changed or deleted at any time. Providing data marked as mandatory (e-mail address and password) is required to set up and operate an account, and failure to do so results in the inability to create an account. Personal data provided to the administrator are processed for one or more of the following purposes:

– providing services related to the operation and maintenance of an account in the Online Store – legal basis for processing – necessity of processing to perform the contract (Article 6 (1) (b ) of the GDPR ),

– analytical and statistical – legal basis for processing – legitimate interest of the Administrator (Article 6 (1 ) (f ) of the GDPR ), which consists in analyzing the behavior and activity of Users as well as their preferences in order to improve the quality and adequacy of the functionalities and services provided;

– possible determination and pursuit of claims or defense against them – legal basis for processing – legitimate interest of the Administrator (Article 6 (1 ) (f ) of the GDPR ), which consists in the protection of his rights;

– marketing of the Administrator and other entities, in particular sellers using the Marketplace service – the rules for the processing of personal data for marketing purposes are described in the “MARKETING” section.

  1. Placing an order
  2. a) Placing an order (offer to purchase goods) by the User in the Online Store involves the processing of his personal data. Providing data marked as mandatory is voluntary, but necessary for the implementation and delivery of the goods ordered by him, and failure to do so results in the inability to place an order. Providing other data is optional and does not affect the performance of the order.
  3. b) Personal data provided as part of placing an order in the Online Store are processed for one or more of the following purposes:

– execution of the order – legal basis for processing:

o in the scope of mandatory data – the necessity of processing to perform the contract (Article 6 (1) letter . b RODO )

o in the scope of optional data – consent (Article 6 (1 ) (a) of the GDPR );

– implementation of statutory obligations incumbent on the Administrator, resulting in particular from tax and accounting regulations – legal basis for processing – legal obligation (Article 6 (1) (c ) of the GDPR );

– analytical and statistical – legal basis for processing – legitimate interest of the Administrator (Article 6 (1 ) (f ) of the GDPR ), which consists in conducting analyzes of Users’ behavior and activity, as well as their preferences, aimed at improving the quality and adequacy of the functionalities and services provided;

– possible determination and pursuit of claims or defense against them – legal basis for processing – legitimate interest of the Administrator (Article 6 (1 ) (f ) of the GDPR ), which consists in the protection of his rights;

  1. Contact form
  2. a) In the Administrator’s Online Store, it is possible to contact him using the electronic contact form. Using the form requires providing personal data necessary to contact the User and answer the inquiry. The User may also provide other data to facilitate contact or service the inquiry. Providing data marked as mandatory is required in order to accept and handle the inquiry, and failure to do so results in the inability to use the form. Providing unnecessary data is voluntary.
  3. b) Personal data provided to the Administrator in the contact form are processed for one or more of the following purposes:

– identification of the sender and handling his inquiry sent via the provided form – legal basis for processing – processing necessary for the performance of the service contract (Article 6 (1) (b ) of the GDPR );

– analytical and statistical – legal basis for processing – legitimate interest of the Administrator (Article 6 (1) (f ) of the GDPR ), which consists in keeping statistics of inquiries submitted by Users via the Online Store in order to improve its functionality and the Administrator’s activities.

  1. Marketing

The Administrator processes Users’ personal data in order to carry out marketing activities, the legal basis of which is the Administrator’s legitimate interest (Article 6 (1) (f ) of the GDPR ). These activities may include, in particular:

– displaying marketing content to the User that is not tailored to his preferences (contextual advertising);

– displaying to the User marketing content corresponding to his interests (behavioral advertising);

– sending e-mail notifications about interesting offers or content, which in some cases contain commercial information;

– conducting other types of activities related to direct marketing of goods and services (sending commercial information by electronic means and telemarketing activities).

In order to carry out marketing activities, the Administrator uses profiling in some cases. This means that thanks to automatic data processing, the Administrator evaluates selected factors relating to natural persons in order to analyze their behavior or create a forecast for the future. When performing this type of profiling, the Administrator does not use profiling that causes legal effects or significantly influences the User in a similar way.

  1. Contextual advertising

The Administrator processes Users’ personal data for marketing purposes in connection with directing contextual advertising to Users (i.e. advertising that does not match the User’s preferences). The processing of personal data takes place then in connection with the implementation of the legitimate interest of the Administrator (Article 6 (1) (f ) of the GDPR ).

  1. Behavioral advertising

The Administrator processes Users’ personal data, including personal data collected via cookies and other similar technologies, for marketing purposes in connection with targeting behavioral advertising to Users (i.e. advertising that is tailored to the User’s preferences). The processing of personal data then also includes profiling of Users. The use of personal data collected through this technology for marketing purposes, in particular to promote the services and goods of third parties, is based on the legitimate interest of the administrator and only on condition that the User has consented to the use of cookies. Consent to the use of cookies may be expressed through the appropriate configuration of the browser, and may also be withdrawn at any time,

  1. Direct Marketing

If the User has agreed to receive marketing information via e-mail, SMS and other means of electronic communication, the User’s personal data will be processed for the purpose of sending him such information. The basis for data processing is the Administrator’s legitimate interest in sending marketing information within the limits of the consent granted by the User (direct marketing). The User has the right to object to the processing of data for the purposes of direct marketing, including profiling. The data will be stored for this purpose for the duration of the legitimate interest of the Administrator, unless the User objects to receiving marketing information.

  1. Cookies and similar technology

Cookies are small text files installed on the device of the User browsing the Online Store. Cookies collect information that facilitates the use of the website – e.g. by remembering the User’s visits to the Online Store and the activities performed by him.

  1. Cookies “Online Store”

The administrator uses the so-called cookies primarily to provide the User with services provided electronically and to improve the quality of these services. Therefore, the Administrator and other entities providing analytical and statistical services to him use cookies by storing information or accessing information already stored in the User’s telecommunications end device (computer, telephone, tablet, etc.). Cookies used for this purpose include:

– cookies with data entered by the User (session ID) for the duration of the session (user input cookies);

– authentication cookies used for services that require authentication for the duration of the session (authentication cookies);

– cookies used to ensure security, e.g. used to detect fraud in the field of authentication (user centric security cookies);

– multimedia player session cookies (e.g. flash player cookies), for the duration of the session (multimedia player session cookies);

– persistent cookies used to personalize the User’s interface for the duration of the session or slightly longer (user interface customization cookies),

– cookies used to remember the contents of the basket for the duration of the session (shopping cart cookies);

– cookies used to monitor traffic on the website, i.e. data analytics, including Google Analytics cookies (these are files used by the Google company to analyze how the User uses the Online Store, to create statistics and reports on the functioning of the Online Store) . Google does not use the collected data to identify the User and does not combine this information to enable identification. Detailed information on the scope and principles of data collection in connection with this service can be found at: https://www.google.com/intl/pl/policies/privacy/partners.

  1. “Marketing” cookies

The administrator also uses cookies for marketing purposes, including in connection with targeting Users with behavioral advertising. For this purpose, the Administrator stores information or gains access to information already stored in the User’s telecommunications end device (computer, telephone, tablet, etc.). The use of cookies and personal data collected through them for marketing purposes, in particular in the field of promoting services and goods of third parties, requires the consent of the User. This consent may be expressed through the appropriate configuration of the browser, and may also be withdrawn at any time, in particular by clearing the cookie history and disabling cookies in the browser settings.

  1. How long do we keep your data?
  2. In accordance with applicable law, we process your personal data for the time needed to achieve the set goal. After this period, your personal data will be irretrievably deleted or destroyed.
  3. In a situation where we do not need to perform operations on your personal data other than their storage (e.g. when we store the content of the order for the purposes of defending against claims), we additionally secure them until they are permanently removed or destroyed – through pseudonymisation. Pseudonymization consists in encrypting personal data or a set of personal data in such a way that it is impossible to read them without an additional key, and therefore such information becomes completely useless for an unauthorized person.
  4. Your personal data will be processed by the Administrator for the period necessary to achieve the purposes referred to in the section “Purposes and grounds for processing personal data”, e.g. until the end of the newsletter service provision to you, agreement for participation in our loyalty program, completion of the procedure complaint and after this period until any claims are time-barred or until the data storage obligations resulting from legal provisions expire.

VI . What rights do you have regarding your data?

1.The data subjects have the following rights:

The right to information about the processing of personal data – on this basis, the person making such a request, the Administrator provides information about the processing of personal data, including in particular about the purposes and legal grounds for processing, the scope of data held, entities to whom personal data are disclosed and the planned date of their removal ;

The right to obtain a copy of the data – on this basis, the Administrator provides a copy of the processed data relating to the person making the request;

The right to rectify data – on this basis, the Administrator removes any inconsistencies or errors regarding the personal data being processed, and supplements or updates them if they are incomplete or have changed;

The right to delete data – on this basis, you can request the deletion of data, the processing of which is no longer necessary to achieve any of the purposes for which it was collected;

The right to limit processing – on this basis, the Administrator ceases to perform operations on personal data, with the exception of operations to which the data subject has consented and their storage, in accordance with the adopted retention rules, or until the reasons for limiting data processing (eg. a decision of the supervisory authority will be issued, allowing for further data processing);

The right to transfer data – on this basis, to the extent that the data is processed in connection with the concluded contract or consent, the Administrator issues data provided by the data subject in a format that can be read by a computer. It is also possible to request that this data be sent to another entity – provided, however, that there are technical possibilities in this regard, both on the part of the Administrator and that other entity;

The right to object to the processing of data for marketing purposes – the data subject may at any time object to the processing of personal data for marketing purposes, without the need to justify such objection;

The right to object to other purposes of data processing – the data subject may at any time object to the processing of personal data on the basis of the Administrator’s legitimate interest (e.g. for analytical or statistical purposes or for reasons related to the protection of property). The objection in this respect should contain a justification and is subject to the Administrator’s assessment;

  1. An application regarding the exercise of the rights described above may be submitted by e-mail at: enquiries@babys-best.co.uk
  2. The application should, if possible, indicate precisely what the request concerns, ie in particular:

– who is submitting the application

– whose rights the person submitting the application wants to exercise described above;

– what processing purposes the request relates to (e.g. marketing purposes, analytical purposes, etc.).

  1. If the Administrator is unable to determine the content of the request or identify the person submitting the application on the basis of the submitted application, he will ask the applicant for additional information.
  2. The response to the application will be given immediately, not later than within one month of its receipt. If it is necessary to extend this period, the Administrator will inform the applicant about the reasons for such extension.
  3. The reply will be given to the e-mail address from which the application was sent, and in the case of applications sent by letter, by registered mail to the address indicated by the applicant, unless the content of the letter indicates a desire to receive feedback to the e-mail address (in this case you must provide an e-mail address).

VII . The right to withdraw consent

  1. If the Administrator processes your personal data on the basis of your consent, you can withdraw this consent at any time – at your discretion.
  2. If you want to withdraw your consent to the processing of your personal data, you can do so in the following way:

– send an e-mail directly to the Administrator to the address biuro@kid-love.pl or

– select the appropriate box in the customer panel, in the “account edition” tab, or

– click the link in the email attached at the end of the email.

  1. If the Administrator processes your personal data on the basis of your consent, its withdrawal does not make the processing of personal data up to that point illegal. In other words, until the consent is withdrawn, the Administrator has the right to process your personal data and the revocation of consent does not affect the lawfulness of the current processing.

VIII. Right to lodge a complaint

If you believe that your personal data is being processed contrary to the applicable law, you can lodge a complaint with the President of the Personal Data Protection Office

  1. Transfer of personal data to third countries and international organizations

Your personal data is not transferred to third countries, i.e. outside the European Economic Area ( EEA ) or outside international organizations.

  1. Changes to the Privacy Policy
  2. In matters not covered by this Privacy Policy, the provisions of the Act and the GDPR shall apply .
  3. You will be notified by e-mail about any changes introduced to this Privacy Policy.
  4. This Privacy Policy is effective from May 25, 2018.

XI . Questions and contact

If you have any questions about the privacy policy, please contact the Administrator by e-mail at: enquiries@babys-best.co.uk